The Okayama City Central Wholesale Market Fukufuku Street is located at Ichiba 1-1-1, Minami-ku, Okayama City, and is developed as a related product sales area (nicknamed Ichiba Fukufuku Street) within the Okayama City Central Wholesale Market. The fresh seafood and mountain produce handled at the wholesale market is available for purchase and consumption by general visitors, and the great attraction is that you can experience "food" while feeling the lively atmosphere of the market.

The street is lined with fresh fish stores, greengrocers, butchers, dried goods stores, and more, and you can get seafood just landed in the Seto Inland Sea and seasonal vegetables and fruits from Okayama Prefecture at reasonable prices that are unique to the market. There are many visitors, especially on Saturday mornings, and you can feel the bustle of the market.

Fukufuku Street also has a wide variety of "B-class gourmet" restaurants, including restaurants that serve seafood bowls and sushi made with fresh seafood, as well as udon, soup curry, and set meal restaurants. Many of the stores open early in the morning, making it a great place to have fresh fish for breakfast. There are also other stores scattered around the market, such as bread and baked goods stores and coffee stands, allowing you to experience the food culture that is unique to the market.