Fujiiya, with its main store in Miyajima, is a long-established momiji manju shop that boasts unwavering popularity as a Miyajima souvenir. Using carefully selected ingredients, skilled craftsmen carefully bake each momiji manju, creating an exquisite balance between the moist castella dough and the elegantly sweet bean paste.

Some of Fujiiya's stores allow you to observe part of the momiji manju manufacturing process. You can also enjoy freshly baked momiji manju while the fragrant aroma of freshly baked bread wafts through the air. The fluffy, warm momiji manju is exceptionally delicious. They are sold in gift boxes as well as individually, making them perfect for eating on the go.

There are many momiji manju shops in Miyajima, but Fujiiya is particularly well-known and known for its high quality. In addition to Fujiiya, there are also Nishikido, Iwamura Momijiya, Yamadaya and others, each with their own unique features, so it would be interesting to try them all and compare them.