This shop is directly managed by the long-established company that originated the bean paste manufacturing business "Hashida." It regularly stocks a lineup of over 60 items, including its signature "Magokoro Zutsumi," mochi pies, monaka (bean-jam filled wafers), and fresh confections. Using Hokkaido-grown azuki beans and Sera water, the shop prides itself on its artisanal spirit, using different bean paste fillings to suit each dessert. On weekends, the shop is bustling with customers from outside the prefecture, and is bustling from the moment it opens. The shop offers simple seating and free self-service tea and coffee, allowing you to take a break while browsing.

Popular items include "Magokoro Zutsumi" (a well-known Hiroshima souvenir), the crispy and fragrant "mochi pies," seasonal fruit desserts, and bouncy "an puddings." They also offer a variety of other Japanese sweets and desserts popular with young people, such as cream daifuku and strawberry cheese daifuku.

The store has been newly renovated and is very clean.